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It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.
No less than Karl Rove captured the moment well: “an African-American candidate who was aspirational and inspirational…is very powerful. Q: Is it possible that some small number of users is throwing off the averages? For example, 82% of non-black men on Ok Cupid show some bias against black women.
Move one square to the left, and you see that they think Latinos are 1% above average, and so on.
The color is there to make the big trends easy to see. Ok Cupid users are certainly no more open-minded than they used to be. Here are the numbers for 2009 till now — view each graph below to move through time.
This article folds in millions of person-to-person interactions, what one human being thinks of another. Ok Cupid’s gives you The values in these tables are “preference vs.You can use other online data to see this split personality play out elsewhere.The night Obama was first elected was a moment of catharsis. All the dating data I’ve seen fits Ok Cupid’s pattern: black people and Asian men get short shrift.It’s a night for our country to celebrate, and for the world to celebrate.”Meanwhile, that same evening, American Google Searches for the word “nigger” hit an all-time high.†† I learned this from the work of Seth Stephens-Davidowitz, a researcher at Google.) a few questions always seem to come up. And, similarly, it’s not outliers among the women driving the results. Anytime you’re trying to make an impression on a stranger.It’s a wholesale phenomenon: the ratings for an entire population are shifted down. And science has long known that bonuses accrue to beautiful people: they have better outcomes at work and at school, more success with juries, even live longer lives, and so on.